The best performing brands measure relevance.

EXCLUSIVE CANNES OFFER. Get your complimentary Brand Relevance Assessment™ and discover whether your brand is gaining or losing competitive momentum. What will you get?

  • Competitive Benchmarking
  • Brand Relevance Score™ (BRS)
  • Market Momentum Analysis
  • Competitive Intelligence
  • Growth Opportunity Identification

Get a complimentary Brand Relevance Assessment

Why relevance matters.

Growth doesn’t come from awareness alone.

Today’s consumers are exposed to thousands of marketing messages every day. The brands that grow are the brands that remain relevant. Research consistently shows relevance is one of the strongest indicators of sustained growth.

“Relevance is generally more critical for sustained revenue growth than simply chasing awareness.”

— McKinsey

“The only way to grow businesses is by creating relevance for customers.”

— Accenture Song

“The strongest brands are relentlessly relevant.”

— Prophet Brand Relevance Index

Over a ten-year period, the most relevant brands outperformed the S&P 500 average by:

+0% Revenue Growth
+0% EBIT Growth

Meet BAM®Analytix

BAM®Analytix is a patented, decision-grade brand intelligence platform that uses always-on consumer behavior data to power BRS™ – a real-time brand signal that acts as a lead indicator of growth, risk, and competitive momentum.

Unlike traditional marketing reports that explain what happened after the fact, BAM® helps organizations understand these vital facts:

  • Where growth is being won or lost
  • Which competitors are gaining momentum
  • Whether marketing investments are improving relevance
  • What actions can improve performance
  • BAM® transforms fragmented market signals into a standardized growth signal that marketers can act on with confidence.

Why leading organizations use BAM®

BAM® helps leaders:

  • Protect Revenue.
  • Identify risk before it impacts performance.
  • Capture growth.
  • Find where attention and momentum are building.
  • Outpace competitors.
  • See market shifts before traditional reporting reveals them.

BAM® is creating what Bloomberg became for finance:
A continuously learning system of record, for marketing intelligence.

How relevant is your brand?

Get your complimentary Brand Relevance Assessment™

No cost. No obligation. Just a clear picture of where your brand stands against your competitors today. We’re serious. Try it.

Curious?

A Personal Note from Brett Channer, Founder & Inventor, BAM®Analytix

“After spending decades helping brands grow, I became convinced the industry lacked a reliable measure of competitive relevance.That’s why we built BAM® and the Brand Relevance Score™.I hope you enjoy your assessment.”

*Complimentary Cannes 2026 BAM Brand Relevance Assessment Offer ends July 31, 2026. One assessment per brand. © 2024 Mass Minority Inc. Canada. All rights reserved. BAM® is a registered trademark of Mass Minority Inc. in the US and Canada.